The play in three steps
Someone who used or bought your product changes company. LinkedIn shows it within 30 days.
They know what your product does and what it cost them to not have it. New company, new mandate, no tool yet. They already know the login, the price and the result.
Write in month one, before the new stack settles. Remind them of the win you got them, then the closed question.
Who it targets
- Ideal customer
- Any company your size that just hired someone who used your product.
- Decision maker
- The champion themselves. Not their new boss.
- Where the signal is read
- Your CRM's users and buyers, matched against LinkedIn every week. The company on the profile changes, the play fires.
- Window
- Their first 90 days in the seat. What gets picked then stays for years.
First email
{firstName}, saw you moved to {companyName} as {newTitle}.
You just inherited a stack you did not pick and a number you did not set.
If I could get [the result you got at {previousCompany}] running at {companyName} before your first quarter closes (same setup as before), would you be interested in hearing more ?
{yourFirstName}
{yourDomain}
PS: a simple "not yet" works too, and I will check back in a quarter ;-)
From the signal to the first touch
Your CRM's users and buyers, matched against LinkedIn every week.
New company in your ICP, a seat with budget, your exclusion list.
The new work email of the champion.
Three touches over ten days from your own mailboxes, a human on every reply.
Recommended tools
Clay
Watches your users and buyers for a job change, every week.
LinkedIn
Where the move shows first, and where the second touch goes.
FullEnrich
Finds the new work email, a waterfall of providers.
Instantly
Sends the three touches from your own mailboxes.