The play in three steps
Ads running 60 days or more on Google or Meta, landing on a Squarespace, Wix or similar template with its stock structure still in place.
The acquisition budget exists and it is proven every month. Half the clicks bounce off a page nobody designed for them, and the invoice does not shrink.
Lead with the ads, not the site. You noticed the paid traffic, a stronger page would convert more of it. Sell more out of a budget they already spend, never a redesign.
Who it targets
- Ideal customer
- Local and online businesses in your size range that pay for traffic and run on a template builder.
- Decision maker
- The founder. On a DIY site, the founder is the webmaster.
- Where the signal is read
- Meta and Google ad libraries for the 60 days, technographics for the builder, both read monthly.
- Window
- As long as the ads run, the leak runs. Write the month they raise the budget.
First email
{firstName}, {companyName} has been paying for clicks on {adPlatform} for {monthsActive} months, and they land on the {builderName} template as it came out of the box.
A good part of that budget bounces on a page nobody built for the people the ads bring.
If I could get you more customers out of the same ad spend, with one page built for that traffic (you change nothing on the ads side), would you be interested in hearing more ?
{yourFirstName}
{yourDomain}
PS: if you like the template as it is, no offence taken, I will stop here.
From the signal to the first touch
Ad libraries, 60 days of ads, landing on a template builder.
Your size range, your verticals, your exclusion list.
The founder's verified email.
Email, LinkedIn, email over eight days. A human answers every reply.
Recommended tools
Apify
Reads the Meta and Google ad libraries per brand, every month.
BuiltWith
Spots the template builder in the site's footprint.
FullEnrich
Finds the founder's verified email, a waterfall of providers.
Instantly
Sends the three touches from your own mailboxes.