The play in three steps
A fundraise, an LBO, a change of shareholding, an acquisition or a carve-out, filed or announced in the last 30 days.
Every deal comes with a hundred-day plan and a budget line to execute it. Someone just got that plan on their desk and did not write it.
Write to the person accountable for the plan, not to the company. Name the thesis behind the deal in your first line, then the closed question.
Who it targets
- Ideal customer
- Companies in your revenue range that just closed a deal in the sectors you have already worked in.
- Decision maker
- The CEO or the operating partner named in the announcement. The CFO when the deal is a carve-out.
- Where the signal is read
- Deal announcements, registries and press, read every day, matched to your sector list.
- Window
- The first 30 days after closing. The hundred-day plan gets staffed in the first month, not the third.
First email
{firstName}, congrats on the {dealType} with {investorName}.
A hundred-day plan on your desk, [the thesis behind the deal] written at the top, and a team that has never run one.
If I could take [the workstream you know best] off that plan and have it running by day 60, like we did for [a client in the same sector], would you be interested in hearing more ?
{yourFirstName}
{yourDomain}
PS: a simple "not this quarter" works too, and I will write back in ninety days ;-)
From the signal to the first touch
Deal announcements and registries, every day, last 30 days.
Your sectors, your revenue range, your exclusion list.
The verified email of the person accountable for the plan.
Email, LinkedIn, email, inside the first 40 days after closing. A human on every reply.
Recommended tools
Crunchbase
Deal announcements, matched to your sector list every day.
Apify
Reads registries and press for the deals Crunchbase misses.
FullEnrich
Finds the verified email of the person named in the announcement.
Instantly
Sends the three touches from your own mailboxes.