The play in three steps
Two visits on a service or pricing page in a week, engagement on your posts, a download, or a profile view from a target account.
The only signal where the account already spent attention on you. Someone on the committee is looking, well before anyone is ready to talk.
Send the next useful thing on the exact topic of the page they read, within 48 hours. Never say you saw them.
Who it targets
- Ideal customer
- Target accounts in your sectors, any size, that touched your site or your posts this week.
- Decision maker
- The person who engaged when it is a post or a download. The head of the function the page is about when it is a visit.
- Where the signal is read
- Your own site analytics and download forms, plus the engagement on your LinkedIn posts, read every morning.
- Window
- 48 hours. Attention on you decays faster than any public signal.
First email
{firstName},
Wrote this for people wrestling with {topic} this quarter: {assetLink}. Ten minutes, no form.
If it is on your desk right now and I could walk you through how [a client in the same situation] got it done, would you be interested in hearing more ?
{yourFirstName}
{yourDomain}
PS: if it is not on your desk, keep the read and ignore me, no follow-up.
From the signal to the first touch
Site visits, downloads and post engagement, every morning.
Target accounts only, your exclusion list.
The person behind the signal, or the head of the function.
One email within 48 hours, then two touches, a human on every reply.
