The play in three steps
A brand runs Google Ads on a high-intent keyword and ranks outside the top 15 organically on that same term.
The budget is proven, every month, on the exact keyword. They rent a spot they could own, and the rent goes up every quarter.
Show the gap in one line: what they pay per click on that term, and where they sit organically. A top 5 organic spot costs nothing per click.
Who it targets
- Ideal customer
- Brands in your size range that have run ads on the same high-intent keyword for at least 60 days.
- Decision maker
- Head of acquisition or founder. The person who signs the Google invoice.
- Where the signal is read
- Google Ads transparency and the results page for each keyword, scraped weekly, ads and organic side by side.
- Window
- The month before a quarter closes. That is when ad budgets get reviewed.
First email
{firstName},
{companyName} pays Google every month to show up on "{nicheKeyword}" and sits at {positionNumber} organically on the same term.
If I could help you get as many eyeballs as the ads do, on that exact term, for less than what a month of those clicks costs (organic clicks do not stop when the budget does), would you be interested in hearing more?
{yourFirstName}
{yourDomain}
PS: if the ads are a deliberate choice and organic is off the table, say so and I will drop it.
From the signal to the first touch
Ads running 60 days or more on a keyword where they rank outside the top 15.
Your size range, your verticals, your exclusion list.
The verified email of the head of acquisition.
Three touches in eight days from your own domains, a human on every reply.
Recommended tools
Apify
Reads the ads and the organic results on each keyword, every week.
FullEnrich
Finds the verified email of the person paying for the ads.
Instantly
Sends the three touches from your own mailboxes.