The play in three steps
A product launch or a major feature announcement inside your ICP, on their site, LinkedIn or Product Hunt, in the last 14 days.
A launch comes with a number and about eight weeks to hit it. Organic will not get there in time, so paid gets funded, and the campaign structure gets built in a hurry, usually the night before.
Bring the launch campaign structure for that exact product, audiences, angles, budget split, on one page they can run on Monday.
Who it targets
- Ideal customer
- Brands in your size range that just announced a product or a feature and already run some paid.
- Decision maker
- Whoever announced the launch on LinkedIn. Usually the founder, sometimes the head of marketing.
- Where the signal is read
- Product Hunt, press and LinkedIn announcements matched to your ICP, read daily, plus the brand's own site changelog.
- Window
- 14 days. After that the launch budget is committed and the structure is someone else's.
First email
{firstName}, saw {companyName} just launched {productName} ({announcementLink}).
A number to hit this quarter, paid campaigns to build for it this week, on top of everything else.
If I could send you the launch structure for {productName} (audiences, angles, budget split, one page, no call attached), would you be interested in having it ?
{yourFirstName}
{yourDomain}
PS: it is yours whether we talk or not, launches are stressful enough ;-)
From the signal to the first touch
Launch announcements matched to your ICP, daily, last 14 days.
Already running some paid, your size range, your exclusion list.
The verified email of the launch owner.
Email, LinkedIn, then the structure itself, inside five days. A human on every reply.
Recommended tools
Apify
Reads Product Hunt, press and LinkedIn announcements against your ICP, daily.
Clay
Maps the announcement to the person who owns the launch number.
FullEnrich
Finds the verified email of the head of marketing.
Instantly
Sends the three touches from your own mailboxes.