The play in three steps
An attribution tracker in the site's footprint, active ads for 90 days or more, and creative rotation slowing down.
They measure returns closely, so they see the slip before anyone else does. The third red week in the tracker is the week the agency conversation starts.
Offer a two-week efficiency sprint benchmarked against their current ROAS, with a clear exit. Their number, their tracker, your work.
Who it targets
- Ideal customer
- Brands in your size range with an attribution tracker installed and a steady ad footprint for a quarter or more.
- Decision maker
- Head of growth or founder. The person who opens the tracker every morning.
- Where the signal is read
- Technographics for the tracker, ad libraries for the footprint and the rotation, both read monthly.
- Window
- A quarter. They give a slipping number one quarter before they change who runs it.
First email
{firstName}, {companyName} has been running ads for {monthsActive} months with {trackerName} watching every euro.
So you already know the exact week the ROAS started slipping, and you are still the one expected to fix it.
If I could run a two-week sprint against your current number, in your tracker, and you keep only what beats it (no retainer, no migration), would you be interested in hearing more ?
{yourFirstName}
{yourDomain}
PS: one word back and I am gone ;-)
From the signal to the first touch
Attribution tracker in the footprint, ads active 90 days or more.
Rotation slowing, your size range, your exclusion list.
The verified email of the head of growth.
Email, LinkedIn, email over eight days, your own domains. A human on every reply.
Recommended tools
BuiltWith
Spots the attribution tracker in the site's footprint.
Apify
Reads the ad libraries for the footprint and the creative rotation.
FullEnrich
Finds the verified email of the head of growth.
Instantly
Sends the three touches from your own mailboxes.