The play in three steps
An e-commerce site ranks between positions 6 and 15 on a high-intent keyword and has not moved in 90 days.
Page one, below the fold. They watch the traffic go to a competitor one or two spots above, every day, and three months of tweaks have not moved them one spot.
Name the competitor in the top 5 and put a rough number on what that spot brings compared to theirs. One keyword, one gap, no audit.
Who it targets
- Ideal customer
- E-commerce brands in your size range, one to fifty products that matter, ranking on page one without touching the top 5.
- Decision maker
- Founder or head of e-commerce. Whoever looks at the Search Console on Monday.
- Where the signal is read
- Google results on your list of high-intent keywords, scraped every week, positions 6 to 15 kept when they have not moved in 90 days.
- Window
- None on their side, the pain is chronic. On yours, the week a competitor moves up is the week to write.
First email
{firstName},
We saw {competitorName} is currently ranking in the top 5 on "{nicheKeyword}" on Google while your website sits at {positionNumber}.
But if I could get you above them on that keyword in [your timeframe], without [what they dread] (you just [the one thing they do]), would you be interested in hearing more ?
{yourFirstName}
{yourDomain}
PS: reply with the keyword and I send the gap in numbers, no call, no strings ;-)
From the signal to the first touch
Google results on your keyword list, positions 6 to 15, stable for 90 days.
E-commerce only, your size range, your exclusion list.
The founder's verified email.
Email, LinkedIn, a second keyword by email. Your mailboxes, a human on the replies.
Recommended tools
Apify
Scrapes Google results on your keyword list every week.
FullEnrich
Finds the founder's verified email, a waterfall of providers.
Instantly
Sends the three touches from your own mailboxes.