The play in three steps
A COO, CFO or GM joins a target account in the last 60 days, or the seat is posted and still open.
They owe the board a plan they did not inherit, by day 90. Their own org will hand them a first draft around day 60. A page from outside lands in week two.
Write in week two, with a read on the priority they already announced. One page on that priority, not a capabilities deck: they have ten of those in the inbox already.
Who it targets
- Ideal customer
- Target accounts in your sectors and revenue range that just changed a COO, CFO or GM.
- Decision maker
- The new exec, in person. Never their chief of staff, never the CEO who hired them.
- Where the signal is read
- LinkedIn job changes on your target list, weekly, plus open C-level postings on the same accounts.
- Window
- Days 10 to 30 in the seat. Before that they are listening, after that the plan is written.
First email
{firstName}, two weeks in as {newTitle} at {companyName}, and [the priority they announced] already on the record.
The board expects a plan by day 90. Nobody in the building has run one.
If I could send you one page on how [a client in the same seat] handled exactly that in their first quarter, no deck, no call attached, would you be interested in reading it ?
{yourFirstName}
{yourDomain}
PS: no reply is a fine reply, I will not write again before your day 90.
From the signal to the first touch
C-level changes on your target list, weekly, last 60 days.
Your sectors, your revenue range, your exclusion list.
The new exec's verified email.
Email, LinkedIn, then the page itself. A human on every reply.
Recommended tools
LinkedIn
Where the move shows first, and the seat when it is still open.
Clay
Watches your target list for a C-level change, every week.
FullEnrich
Finds the new exec's verified email.
Instantly
Sends the three touches from your own mailboxes.