The play in three steps
Active ads up two months in a row in the Meta and Google ad libraries, and no paid-media title anywhere in the org or its job posts.
The spend is outgrowing the person managing it, usually the founder at 11pm. Waste climbs with the budget and nobody has the time to see it.
Send a free waste audit of their live campaigns, savings in euros, on one page. No deck, no retainer pitch, the audit is the pitch.
Who it targets
- Ideal customer
- E-commerce and B2B brands in your size range with a growing ad footprint and no in-house media buyer.
- Decision maker
- The founder, or whoever's name is on the ad account. It is the same person.
- Where the signal is read
- Meta and Google ad libraries, read monthly per brand, crossed with LinkedIn headcount and job posts for a paid-media title.
- Window
- The month the budget jumps. That is when they feel it slipping.
First email
{firstName},
{companyName} went from {adsLastMonth} to {adsThisMonth} active ads in a month, and I could not find anyone on the team whose job is to run them.
If I could show you where [the share of budget going to waste] leaks right now, in euros, on one page (no call, I send it), would you be interested in seeing it?
{yourFirstName}
{yourDomain}
PS: if this is irrelevant, reply with a big "NO" to my face and I will stop right there :-)
From the signal to the first touch
Ad libraries per brand, active ads up two months in a row.
No paid-media title, your size range, your exclusion list.
The founder's verified email.
Email, LinkedIn, then the audit page, from your own mailboxes. A human on every reply.
Recommended tools
Apify
Reads the Meta and Google ad libraries per brand, every month.
LinkedIn
Headcount and job posts: is there a paid-media title, yes or no.
FullEnrich
Finds the founder's verified email, a waterfall of providers.
Instantly
Sends the three touches from your own mailboxes.